“Motivating, well-structured, competent, instructive, informative and creative“ are just a few of the attributes participants use when evaluating the “Intercultural Tour Guide Qualification“ seminars. Tour operators such as Studiosus, Aventoura and ÖgerTours have their tour guides trained by the Institute for Tourism and Development. In the final evaluation, the seminars have for decades achieved an average rating of 8.5 on a scale of 1 to 9 (1 = useless; 9 = extremely valuable). This gives us enough motivation to maintain this high standard and to continuously adapt the content to current needs.